Author: Anthony Rivera

Dec 29

Paid Ads 

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With digital marketing (as opposed to traditional print advertising), it is possible to optimize your ad budget now more than ever before. Why? Because of the power of targeting. Digital advertising allows you to track and analyze data about your consumer demographic, which in turn allows you to create smart advertising campaigns, targeted at the… Read more »

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Dec 4

Importance of Keeping Your Website Up-to-date

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When was the last time you updated your website? We don’t mean updating the content through blogs or other posts… We mean updating the internal structure of your site — including the site design, coding, and any integrated plug-ins. In today’s world, it isn’t enough to just build a good website. Technology changes so rapidly,… Read more »

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Jun 12

Got Decision Fatigue? (I do, there’s a solution)

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THIS is a key marketing lesson that successful business people employ, and it starts with some chicken thinkin’. More specifically, the lunch debacle of determining what kind of chicken to have as my daughter and I were driving across town in pandemic errand-running mode. Chick-fil-A or Canes were our nearby savory choices. Now… both could… Read more »

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