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While digital marketing always relies on the same fundamental principles, it will also look a little different in practice for companies across various industries. When it comes to HVAC marketing, you may find yourself competing in a heavily saturated market where it’s difficult to stand out. And while you may know what’s great about your… Read more »
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With digital marketing (as opposed to traditional print advertising), it is possible to optimize your ad budget now more than ever before. Why? Because of the power of targeting. Digital advertising allows you to track and analyze data about your consumer demographic, which in turn allows you to create smart advertising campaigns, targeted at the… Read more »
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When was the last time you updated your website? We don’t mean updating the content through blogs or other posts… We mean updating the internal structure of your site — including the site design, coding, and any integrated plug-ins. In today’s world, it isn’t enough to just build a good website. Technology changes so rapidly,… Read more »
[mashshare]When it comes to customers, many businesses erroneously believe in ‘Broadcasting’. Before you get too fussy with a misinterpretation, let me tell you why that is an error. First off, did you know how the term “broadcast” originated? It’s ye olde 1813 agricultural verb for the very ineffective action of taking seeds and throwing them… Read more »
[mashshare]THIS is a key marketing lesson that successful business people employ, and it starts with some chicken thinkin’. More specifically, the lunch debacle of determining what kind of chicken to have as my daughter and I were driving across town in pandemic errand-running mode. Chick-fil-A or Canes were our nearby savory choices. Now… both could… Read more »
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