Are Your Emails Mobile-Friendly?

It’s-easier-On-The-Go

A study performed in 2014 found that more consumers use mobile devices to browse the internet than desktop-based PCs, while more recent research indicates that checking email is the most common activity performed on smartphones. This increase in mobile device usage has necessitated the consideration of mobile browsing when developing websites, email, and other types of web content. Making sure that your marketing emails are mobile-friendly will increase their visibility and impact, putting this marketing tool to work for your business more effectively.

Readability

Readability is the first step in developing a mobile-friendly approach to email. Because of the size and function of mobile device screens, emails optimized for mobile access should include features such as single-column layouts, simple fonts, well-spaced links and buttons, and static images. All of these features ensure that your email is easily visible and can be loaded quickly to accommodate your mobile users.

Interactive Functions

Mobile-friendly emails should incorporate interactive functions as well. Visible and clearly-labeled hyperlinks allow uses to switch between email and internet apps to view more information about your products or services. It is always better to provide links than incorporate excessive information or graphics in a mobile-based email, as these can slow down load times and decrease the efficacy of the email by frustrating the reader.

Responsive-Aware Design

The responsive-aware design technique allows your email to be viewed differently, depending on whether it is accessed via a desktop computer or a mobile device. This flexible approach instantly makes changes such as shortening menu bars and removing images to accommodate mobile users, while providing a more image- and text-heavy document when emails are read on a PC. Although responsive-aware design is relatively new, it is expected to grow in popularity significantly.

Do you want to reach a broader audience with effective marketing emails, blog content, and social media posts? Anchor Wave is offers a wide variety of business solutions, including website development, reputation management, social media marketing, and web hosting. You can find out more about us on the web, or by calling (520) 622-3731 in Tucson and (480) 331-8920 in Phoenix.

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