You’re an expert pool builder, and someone online right now is looking for someone to build a pool. This sounds like a perfect match, but how will they find you? The answer is SEO. SEO, or search engine optimization, is critical to helping people who are searching for your products and services to find you online. For pool builders, both onsite and local SEO are important for driving customers to your website when they are looking for a company to deliver on their needs. Of course, you started your business to build pools, not worry about SEO and digital marketing, so chances are you haven’t put effective SEO to work for you. Here are the answers to some common questions pool builders have about onsite and local SEO, so you can make the right choices for your business.
What exactly is SEO?
Chances are that you’ve heard about SEO, but you’re not really sure what it means. SEO stands for search engine optimization, and you’ve almost certainly seen it in action. Think about when you use a search engine to find information. You type in what you’re looking for, and then you get a list of results. You probably click on one of the results near the top of the list, but how did that result end up in that spot, when there are thousands, if not millions, of other results?
SEO is the answer. Search engines have algorithms that consider lots of different factors in potential results and rank them in the order that they think will be most useful to searchers. SEO usually involves some mix of keywords used in web content, the amount of time past searchers have spent on the site—indicating whether or not the site was helpful—links that work, and much more. Good SEO involves satisfying the algorithms as closely as possible, so that you end up at the top of that list.
What is the difference between onsite and local SEO?
Onsite SEO refers primarily to the practices described above. It relies heavily on using effective keywords—in other words, by mimicking in your web content the search language that your customers are likely to use when they look for your products and services. For example, when looking for pool builders, customers may use words like “pool builder,” “pool construction,” and “swimming pool installation.” Having those words sprinkled throughout your website will help drive traffic.
Local SEO also has multiple components, but one of the driving factors is ensuring that information about your business is listed accurately in web listings of local businesses. Information that is consistent across the web improves the likelihood of your business being discovered by people in your community, who are looking for a pool building business.
What kind of SEO is most important to pool builders?
It’s not a matter of picking one kind of SEO to focus on. They both reinforce each other, so it is important to have a strategy for both. However, pool builders deal with a local customer base most often, so a strong approach to local SEO is important.
Digital marketing experts can help you navigate this balance by crafting a digital marketing campaign that brings in customers in your area. After all, it doesn’t help for customers across the world to visit your pool building website when what you really need are your neighbors finding out more information about your services.
If pool builders have an SEO strategy, do they need other digital marketing efforts?
Onsite and local SEO for pool builders is only a small part of an overall digital marketing effort. You need different pieces of the puzzle, from social media to email marketing and pay-per-click ads to increas awareness about your services, to succeed in your marketing efforts and give you the best chance of getting in front of customers before your competitors.
SEO requires consistent nurturing, and that is what you get when you trust Anchor Wave with your digital marketing campaigns. We’re skilled in helping businesses like your pool building company shine with the people who matter most—your customers. From powerful CTAs to reduced bounce rates, we can take your online presence to the next level. How can we help you? Find out by calling us at (866) 961-2086.
