In this age of heightened connectivity, everyone seems to have a blog. Newspapers have them, celebrities have them—some people even have blogs for their pets!
For business owners, maintaining a high-quality blog with eye-catching web design can be a great way to keep in touch with past customers and intrigue future ones. But what do you write about? Here are four common types of blog posts that can benefit many types of businesses:
- Cornerstone Content
It’s important to create cornerstone content when you begin business blogging. Cornerstone posts are blogs that explore your company’s core products and services in great detail. After building these main posts, you can refer back to them with links within future blog posts.
- A Look Behind the Scenes
To generate interest, or help build trust with your customers, use your blog to provide a behind-the-scenes glimpse of your day-to-day operations. Whether it’s an employee profile, a project update, or a personal anecdote, these kinds of blog posts can make your business seem more friendly and interesting to customers.
- Industry News
It doesn’t matter if you’re a dentist or an HVAC specialist, there are always exciting news stories emerging within your field. The minute you hear about a new treatment for gum disease or a highly efficient new furnace, you can write about it on your blog to show customers that you are an expert in your field.
- Client Testimonials
Including positive client testimonials on your blog is an excellent way to show that your business has performed well in the past, and will perform just as well in the future. If you have a blog full of glowing reviews, you’ll more easily turn casual readers into paying customers.
If you need help getting your business blog off the ground, contact the online marketing experts at Anchor Wave in Tucson. Our web design team can help you create an attractive blog that makes full use of search engine optimization and analytics. Give us a call today at (520) 622-3731.