The benefits of overhauling your business website are more than just cosmetic. Making changes to your site’s design, structure, and copywriting can help to improve your bottom line. Below, we’ll review some of the main benefits of working with your trusted internet marketing firm on a website redesign.
1. Increased Conversion Rates
The purpose of a business website is to encourage visitors to take an action, such as calling you, sharing their information, or making a purchase. Many business websites unintentionally bury the most important information, like a contact channel or call-to-action, in hard-to-find places. An expert web design firm can ensure that it is as simple as possible for visitors to find important information and take a desired action. This can improve your lead generation, foot traffic, and sales!
2. Better Branding
Poorly designed websites don’t just drive away potential customers; they also make your business look unprofessional. Just as you would take care to design a logo that matches your company’s personality, you should take steps to coordinate your website design with other branding and marketing initiatives. Coherent design across your website, logo, and signage conveys professionalism and attention to detail.
3. Improved SEO
Search engine optimization (SEO) is a web design strategy to help your business show up in results on Google and other search engines. Working with a web design firm, your business can come up with a list of keywords that relate back your services and location—for example “Cosmetic Dentistry in Tucson.” A successful website design will incorporate keywords in the copywriting and site structure. This kind of site design helps to capture more customers searching for your business online, and drives those customers to your site.
Are you considering a website redesign for your business? Talk to the Tucson web design and internet marketing experts at Anchor Wave. We can answer your questions and help your business improve its online presence. Visit us online, or call (520) 622-3731.