In the past few months, Google has made several sweeping changes to its search algorithms. These updates are meant to improve the quality and relevance of search results for users.

Google named its two most recent updates, Penguin and Panda. These cute animal-themed updates are built to penalize and de-index web content that uses malicious or sneaky tactics in order to trick the search engine and rank higher in Google results.

Google is making a good-faith effort to change the Search Engine Optimization (SEO) industry for the better, by rewarding only organic, high-quality marketing tactics.  To be sure your business website stays search-friendly with respect to recent Google updates, check out these three takeaways for small business owners:

1. Quality Content is King

Google is no longer going to index websites that create poor content, such as duplicate articles posted across many pages and domains. Instead, the search engine wants to see a steady stream of relevant, original, high-quality content posted to your website or company blog. Businesses with a content strategy in place will likely benefit from the recent Google updates and climb higher in the search results.

2. Only Work with Trusted Partners

In the SEO industry, malicious search optimization tactics are called “Black Hat” and honest and trustworthy search tactics are called “White Hat.” There are many “Black Hat” companies out there offering internet marketing and web design services that do not meet Google’s changing guidelines. When you partner with a service provider ask them what they’re doing to meet Google’s new guidelines. In this way, you can determine whether your provider is going to be able to keep your business website visible in the post-Penguin and Panda search results.

3. Start Leveraging Social Media

Leading SEO experts agree that, in the future, Google’s search algorithms will place greater significance on social signals. To be prepared for future Google updates that value social media sharing and content, start your social strategy now. Businesses should engage in creating quality blog content and sharing links to that content across networks like Facebook, Twitter, LinkedIn, and Pinterest.

Want to learn more about SEO and internet marketing solutions that are compliant with Google’s updates? Contact the expert internet marketers at Anchor Wave in Tucson. We can help your Tucson business improve its web presence. Visit us online or call (520) 622-3731 to set up a free consultation.