Twitter is a valuable social media tool that can expose your business to a greater number of potential clients while allowing you to stay connected with your current customer base. However, the key to getting the most from your small business Twitter account is learning how to use this social media site effectively to further your business interests. From getting started to making daily posts, keep reading to discover a few Twitter tips that can boost your online presence in just a few days.
Define Your Business Goals
The first step in using Twitter effectively is establishing how and why you want to use this tool. Twitter is a versatile social media service that offers many kinds of online interaction, ranging from news feeds and facts to daily tips and sales announcements. Deciding how you want to use Twitter means simultaneously determining how users will view your business online. You can keep your tweets confined to a single subject or style to attract a targeted demographic, or offer a variety of different tweets to reach a more versatile and widespread audience.
Become an Active User
Twitter’s strength lies not only in its ability to expose your tweets to a large audience, but in its ability to connect you with other users in real time as well. Therefore, it’s important that you maintain an active Twitter account to gain visibility and consumer loyalty. The more you engage with others on Twitter, the greater your exposure will be and the more fans you will attract, both directly and indirectly. In most cases, it is beneficial to designate an employee in charge of social media or hire a dedicated social media service to maintain your business’s Twitter and other social media accounts.
Anchor Wave can help you build and maintain your small business’s online image with our customized social media marketing and online reputation management services. You can contact us online today to discuss our full list of web marketing services and solutions, or call (480) 331-8920 in Phoenix or (520) 622-3731 in Tucson to learn more.
