As increased connectivity via the internet changes the way consumers seek out products and services, new ways of marketing those services have begun to emerge. Numerous recent studies have found that many traditional methods of marketing have become less effective or even obsolete, changing the way businesses must interact with existing and new consumers alike. Whether your business is large or small, understanding how marketing has changed and how to take advantage of the newest, most effective marketing techniques can help you connect with your current clients as well as reach out to new ones.
What Is Traditional Marketing?
Examples of traditional marketing include television and radio commercials, printed advertisements, and the distribution of flyers, mail-based materials, and telephone calling. Traditional marketing, while extremely effective in the past, has lost popularity and efficacy in recent years. Widespread access to and use of the internet has made many of the channels through which companies pursued traditional marketing obsolete, meaning a new type of marketing plan must be created to both maintain and expand your customer base.
What Is Movement Marketing?
Studies have shown that while traditional marketing is on the decline, “movement marketing” has been gaining popularity. Movement marketing gains its name from the cultural movements from which it gains its technique. This form of marketing builds on ideas that are currently gaining popularity among the public, rather than focusing solely on a single product or service. Movement marketing aims to build your brand as a whole by focusing your advertising on ideas rather than your products, services, or even your brand name. By focusing on topics pertinent to the public, you will build a rapport with your consumers that creates trust, loyalty, and recognition.
Are you looking for new ways to market your brand name and reach out to consumers in the 21st century? Anchor Wave offers a wide variety of internet and marketing solutions including web design, search engine optimization, and reputation management. You can reach us on the web or by calling (520) 622-3731 in Tucson or (480) 331-8920 in Phoenix.
