Case Study : Genuine Innovations

Most widely known by cyclists for their CO2 tire inflation systems, Genuine Innovations worked with Anchor Wave to increase online sales and visibility for their OEM business.

• Client Objective

  Genuine Innovations is known nationally (and beyond) for their CO2 tire inflation products.  With a strong presence in nearly every bike shop across the country, most would agree that the company was already at the top of its game.  Genuine Innovations, however, knew that they could grow into an even bigger leader in their CO2 business while taking advantage of an even larger opportunity: building and licensing their patented custom valve technology for use in a variety of other industries and applications.

• Anchor Wave’s Solution

  With the objective in mind, Anchor Wave developed a strategy for Genuine Innovations that included the following components:

  • Complete website re-design to combine two websites into one message.
  • Develop a new site architecture to logically place content.
  • Increase the visibility for their OEM and custom valve technology division.
  • Make it easier for clients to buy their existing CO2 and related products.
  • Provide a way for in-house team members to maintain the website.
  • Expand use of Google Analytics for website statistics and goal tracking.
  • Increase visibility in Google, Yahoo and other search engines for many keywords.
  • Manage and improve Pay-Per-Click (PPC) campaigns.
  • Schedule routine strategy sessions with Anchor Wave to identify areas for improvement and review results.
  • Develop a company blog, including coaching on best-practices.


• Michael Drabousky, Communications Director

  Michael talks about his experience with Anchor Wave and the results that Genuine Innovations has seen.