Social Media Spotlight: Instagram

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As social media becomes increasingly important to businesses and consumers alike, many new social media sites have emerged. Instagram is an online photo-sharing network that allows users to upload photos and link or copy content to a variety of additional social media sites. As a business, Instagram offers you the opportunity to improve your visibility and popularity through smart use of this service to boost your media marketing results.

Instagram Basics

Instagram allows users to share photos taken on smartphones or other mobile devices using the Instagram app. Before you share your photo, you have the option to edit it using a variety of features, such as cropping, framing, and filtering. Today, there are more than 300 million Instagram users around the world sharing over 70 million photos every day. By utilizing Instagram as part of your company’s marketing plan, you have the potential to reach out to a huge base of consumers in a unique and interesting way. Furthermore, Instagram provides feedback on views and likes, allowing you to tailor your social media content to improve visibility and popularity.

Instagram’s Unique Appeal

While any photo-sharing service allows you to display photos that relate to your business, Instagram offers its users some unique benefits. Through the various filters and options Instagram provides, you can choose the mood and message you want to convey to your consumers through the photos you share. Rather than simply sharing snapshots, you’ll be sharing photos in a way that elicits a mental or emotional response, connecting with your audience on a more personal level to flesh out or maintain your company’s personality, image, and mission.

Whether you’d simply like to learn more about managing social media or you want to enlist the help of a professional to develop a smart social media strategy for your company, Anchor Wave offers the right solution for your needs. You can find more information about our social media management services on our website, or you can discuss your needs with us by calling (480) 331-8920 in Phoenix and (520) 622-3731 in Tucson.

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