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Small Business Tips for Social Media Marketing Success

If you run a small business and are looking to stay competitive in today’s hyper-connected world, you’ll need to add social media to your marketing mix. Getting active in social media marketing can help businesses build stronger online brands and generate word-of-mouth referrals. Talk to your online marketing firm about social solutions and check out these tips for getting started:

Go Where Your Customers Are

You may be surprised by how active your customers are on networks like Facebook or Twitter. There’s no way to know where your audience is without dipping a toe in the social network waters and doing a little research. To find out which networks your customers use, create profiles on several different social sites. Most social networks will have an address book feature that allows users to sync to an email account and find friends by matching email addresses with profiles. You can also conduct searches for loyal customers and connect with them directly.

Brand Your Social Media Pages

The potential for customization is one of the biggest reasons why social networking sites are so popular. Work with your web design firm to individualize your social profiles with your own logos, colors, pictures, and backgrounds. Make sure that when customers navigate from your Twitter or Facebook profile to your website, the design experience is coherent across both sites.

Partner with an Online Marketing Firm

The number-one reason that most small business owners cite for neglecting social media marketing is lack of time. By partnering with an experienced online marketing firm like Anchor Wave, you can be sure you are following best practices and get your social media marketing strategy up and running quickly. We can help integrate social features into your website and provide custom content strategies for populating your profiles.

If you need help making sense of social media marketing, don’t hesitate to contact Anchor Wave in Tucson. Our online marketing experts will help you understand how social media marketing works and give your business the tools it needs for success. To find out more, visit us online or call (520) 622-3731.

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