Developing a smart email marketing strategy is the key to maintaining positive contact with current and potential clients. The frequency with which you send out newsletters, announcements, and other marketing information will depend upon many factors, including the type of business you run and the consumers you are trying to target.
Daily
Daily emails can often have a negative effect, so it’s important to carefully evaluate your client base before considering this option. Emails sent with this frequency are best reserved for short periods of time, such as while you’re having a special sale or business event about which you want to keep consumers up to date. If you do send out daily emails, keep the information clear and concise.
Weekly
Sending weekly email updates is a common strategy that balances regular updates without overexposing your client base to unnecessary information. Most companies find that weekly updates offer the maximum amount of clickthroughs with the minimum amount of unsubscribes. A weekly update is a great way to inform clients of current specials and events without adding excess emails to their inbox.
Monthly
If you prefer to send emails less often than once a week, it’s best to aim for at least one email marketing update once per month. Sending emails les often than once per month makes it easy for clients to forget about your business, meaning you’ll lose out on valuable sales. Monthly updates can afford to be longer than daily or weekly emails, but should still be kept concise and to the point to offer your consumers the most benefit for the time they spend catching up on your business news.
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