Websites allow your business to provide consumers with up-to-date information and real-time communication about your services or products. However, a website is only useful if your customers visit it regularly. Thus, driving traffic to your website should be one of your major web marketing goals.
Host a Forum
An online forum is a place where customers can ask questions and hold discussions. Offering a support option also provides a place for those with questions or concerns to speak directly with your business. Offering a place where customers can interact with each other as well as with your employees will build a sense of community that will increase interest in your website.
Link from Social Media Sites
If your business utilizes social media resources such as Twitter, Instagram, and Facebook, making sure your profiles on these sites include a link to your business website is a great way to drive more traffic to your site. Because social media sites are often limited in the amount of information you can post at a single time, pointing consumers to your main website whenever you make a post can provide an avenue for those interested to find out more.
Promote Your Site in Communications
Whether you distribute paper or email communications to your customers, always make sure to include a link to your website with these documents. Keep in mind that you can often generate traffic more effectively by varying the links you provide, rather than including the same link to your homepage each time. Based on the content of your communications, linking to related blog articles, product, or service pages on your website can provide a great gateway to invite more traffic to your site.
Are you looking for creative yet reliable ways to drive more traffic to your business’ website? Let Anchor Wave help with our innovative web marketing solutions in Tucson and Phoenix. Visit our website to find out more about our marketing solutions, or call (520) 622-3731 in Tucson and (480) 331-8920 in Phoenix to reach us.
