When was the last time you looked at your company website? If it has been a while, your website may be utilizing outdated designs that make it unappealing to potential new customers. Principles of effective website design include:
Attractiveness
Your website serves as a visual representation of your company. Creating an attractive image is essential for drawing customers in and keeping them on your page. If your website is unattractive or contains irritating elements such as clashing colors or multiple fonts used together, visitors may leave before they can purchase anything.
Intuitive Navigation
Visitors want to find the information they are looking for quickly and easily. You can help them by ensuring that your website has intuitive navigation. This includes marking each page clearly and making sure each link or button is located in a place that makes sense to your visitors.
Simplicity
While it is important for your website to stand out from others, it is also important to keep the design simple. Too many elements can make your website load slowly, making some visitors feel aggravated and leave. Simple web design also keeps your website clean and attractive, helping you avoid going overboard with colors or decorative elements.
Quality Content
You cannot just focus on appearance; you must also work on creating quality content for your business website. Aesthetic elements may draw customers in, but your content is what will keep them on your site and encourage them to use your products and services. Whether you have pages full of text or simple blurbs throughout your site, make sure the writing is engaging and representative of your message.
Constant Maintenance
Making your website a priority will ensure that it stays active and helps your business grow. Visit your website regularly to make sure everything works properly. You should also run tests and change the layout once or twice a year to avoid becoming boring to visitors.
Enhance your company’s web design with help from Anchor Wave. Tucson businesses can call (520) 622-3731 and Phoenix businesses can call (480) 331-8920 to learn about our web design services.
