Podcast: Keeping in touch with CRM

There are plenty of Customer Relationship Management (CRM) systems available on the web and for your Mac or PC.  Mike & Jerry discuss why you should use a CRM and how you can use your website to automate common sales activities.  They also introduce you to the Social Print Experiment as a recent example of how one business is using social media to build a business.

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Sites referenced in this podcast:

• Salesforce.com
• Highrise HQ
• Sugar CRM
• The MacKay 66 (PDF)
• Social Print Experiment