How To Know If You Should Refresh Your Business Website Design

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Web design is not a static industry. Web design best practices change frequently as new devices, programming languages, and SEO trends emerge. It is not uncommon for a business to update its website design or functionality every three to five years.

Here are a few guidelines to determine if your business website design needs to be refreshed or updated:

You Can’t See Your Website on Mobile Devices

Is your business website difficult to see and navigate on a mobile device? If so, then it may be time to talk to a web design team about updating your site. The number of people browsing on smartphones and tablet devices is increasing annually. In November of 2013, global mobile web browsing traffic topped 20 percent for the first time ever. A responsive website design helps your site to determine what kind of device a user is visiting from. The website design then adapts in real time to fit that user’s screen size.

Your Site Is Difficult to Update

Even if a web design agency builds your website, you should still be able to make simple updates to the site content. If you need to make a phone call to add a new line of text or an image to your business site, then it may be time for an update to the design. There are plenty of user-friendly website platforms like WordPress that enable robust functionality while allowing users to login and keep the site current.

You Are Losing Visitors

Today everything that happens on your website is measurable. Google Analytics is the most common way to track activity and gain insights into who visits your site, how long they stay, and what pages they exit from. Google Analytics is free and easy to install on any business website. Work with your web design firm to check key metrics in Google Analytics and identify ways to improve your website design to attract and retain more visitors.

Are you happy with your business website as it is today? Is there something you would like to change or add to your website? If your ready for a website refresh, contact Anchor Wave by calling (520) 622-3731 in Tucson or (480) 331-8920 in Phoenix.

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