It’s no secret that establishing a robust online presence is essential for today’s businesses. Facebook ads should be central to your social media marketing strategy, giving you the opportunity to expand and engage your customer base. Here are a few ways to make Facebook advertising work for you.
Reach the Right People
More than 1 billion people use Facebook, so how can you reach the right ones? Facebook ads give you targeting options for homing in on specific groups. You can target by: location, behaviors, interests, demographics, and connections. For example, your local business can show ads to people who live near your store. Or, if you sell outdoor equipment, you can create ads to appeal to users who list hiking or canoeing among their interests.
Promote Your Page
Building your audience will boost your brand awareness. One of the best ways to do this is by designing an ad that encourages users to “like” your page. When users like your business, they will see your most engaging content in their news feeds, and your page will show up in their list of likes. In turn, their friends may see that they’ve liked you and decide to do the same.
Use Facebook Offers
Facebook Offers are posts that highlight special promotions, coupons, or discounts from your business. These posts have convenient “Get Offer” buttons that encourage people to claim it. After claiming your offer, users have the option to share their activity with their friends, so you may reach even more customers.
Boost Certain Posts
Boosted posts are ideal for promoting special offers and events, or for getting more people to see your posts. When you boost a post, it’s also more likely to show up in the news feeds of those who have liked your page. Like all posts, boosted posts will be more organically shared if the content is creative and interesting. Consider trending topics and information your target audience is interested in, or encourage interaction by soliciting questions and comments.
To use Facebook and social media marketing to your advantage, contact the experts at Anchor Wave. Our team will work with you to create sharable, SEO-focused content that boosts your business. Call (520) 622-3731 in Tucson or (480) 331-8920 in Phoenix for a consultation.
