How to Know When It's Time for a Website Redesign
Potential customers are constantly on the internet, searching for the exact services that your business provides. Unfortunately, if your business’ website looks unprofessional or has been long neglected, many of these potential customers may instead seek the services of a more web-savvy competitor. Here are a few signs that your business’ website is in need of a redesign:
- Your website isn’t working properly
If it has been a while since you last updated your website, customers may run into broken links and error messages. Best practices in website navigation and usability change rapidly and a difficult-to-navigate website will leave visitors with a negative impression of your business. With the help of a professional web design firm, you can fix any broken links and your website can meet leading-edge best practices.
- Your traffic is low
Work with your web design firm to install Google Analytics in order to track the number of visitors and visitor behavior on your site. If your traffic is staggeringly low, it may be time for a website redesign paired with an Internet marketing strategy that can attract more customers.
- Your business has changed
Most businesses are in a constant state of growth and change. Since your website is your business’ online representative, it should reflect these changes. With the help of a web design firm, your website can better represent your business’ current services, products, and philosophies. The right website design firm can redesign your website and create an online marketing strategy to reach your current target audience.
Do you think it’s time to redesign your business website? Contact the web design and internet marketing experts at Anchor Wave in Tucson. In addition to creating a sleek new website, our team can help you harness the power of search engine optimization (SEO), giving your business much higher visibility online. Call us today at (520) 622-3731 or visit us online.