How to Apply An SEO Strategy Throughout Your Entire Web Presence
Search Engine Optimization, (SEO) is not just for the home page of a business website. SEO best practices extend to Pay-Per-Click advertising (PPC), content marketing, and social media marketing too.
To increase their visibility, gain new customers and grow their bottom lines, business owners should strive to use relevant keywords throughout their entire web presence. Below we’ll review some of the leading online marketing tactics and provide examples of how to use keywords and SEO strategies for each.
Your PPC ad campaigns should focus on the same keywords as your website and ecommerce pages. This way your business can build up authority and rise higher in the search results, due to incoming links from PPC ads around relevant terms and phrases to your site.Take advantage of Google’s free keyword grader tool to figure out which terms and phrases you can compete for in your industry and geographic area. For smaller businesses, longtail keywords may be a good option. For example, instead of competing with big company like Zappos.com for basic keywords like running shoes, a Tucson shoe store might test ad campaigns around more unique long-tail phrases like “Tucson trail running shoes.”
Google and other web browsers treat each new blog post like a new page of your website. Blogging is a popular internet marketing strategy because it allows a small business to keep adding fresh, keyword optimized content to its website. To improve your business search engine rankings and perceived authority, optimize blog posts with 3 to 5 percent of the total word count being keywords and phrases. Use keywords in metadata such as titles, headings and alt image descriptions to let web crawlers know what’s on the page. When linking internally or externally, use varied keyword anchor text to build more SEO authority.
Most links on social networks that point back to a business website are “no-follow,” which means they are not counted when search engines determine the website’s overall authority. However, it remains beneficial for companies to use keywords in social updates to increase brand awareness and get found by users searching on social networks. On a company Twitter profile, be sure the bio features a few main business keywords. You can even add relevant hash tags at the end of your bio to show which topics or phrases are most important to your business. On Facebook, inject keywords when appropriate in your basic information at the top of the page. On both networks, be sure that status updates and tweets reference keywords and even brand names relevant to your business.
If your Tucson business needs help with online marketing, call the experts at Anchor Wave. We have experience helping Tucson organizations improve their SEO, e-commerce, PPC, web design, email marketing and more. Learn about our online marketing capabilities by calling (520) 622-3731 or visiting our website.