What Is ‘Gamification’ in Social Media Marketing?

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The use of social media has become a widespread marketing technique that allows businesses to reach out to consumers on a real-time basis. “Gamification” is a term that refers to the use of social gaming concepts and techniques in other fields, including online marketing strategies. Learning how to use gamification in your own social media marketing can improve your interactions with online consumers.

How to Use Gamification

Gamification is a broad umbrella term that encompasses the integration of one or more gaming trends or ideas as part of your social media marketing. This technique has become an increasingly popular technique that engages consumers using well-known strategies to encourage loyalty. Examples of gamification include progress bars, rewards for select consumer behaviors or purchases, and consumer competitions. The core concept behind gamification is that positive feedback for actions will encourage consumers to not only use your product or service, but encourage others to “play” with them as well by taking part in the experience.

The Benefits of Gamification

Although the concepts behind gamification are similar to those used in traditional loyalty programs, gamification takes these principles one step further. Traditional loyalty programs focus on rewarding transactions only; today, you can use social media to expand the types of interactions you reward to tweeting, liking, and other online interactions. When you provide more ways for your consumers to interact and gain positive attention, you are increasing interest and loyalty in your brand. Social media provides the perfect framework to increase your referrals, reviews, and online visibility, all through encouraging participation via gamification.

The world of online marketing is constantly evolving—working with Anchor Wave puts all the latest information and online marketing strategies at your fingertips. Our goal is to help you build and maintain an online presence that is attractive and up to date. Visit us on the web to learn more about how we can improve your online branding, or give us a call in Phoenix at (480) 331-8920 or (520) 622-3731 in Tucson.

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