Facebook for Your Business: The Basics

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In today’s social media-savvy market, creating and maintaining a Facebook page for your business can expose your products and services to millions of potential customers. Understanding how to use this valuable resource properly can help to bring in more business while maintaining your image among current customers. The key to utilizing your business’ Facebook page for maximum effect is to develop specific goals you want to achieve through web exposure and create the right strategies to meet them.

Creating Your Page

The first step in successfully utilizing Facebook for your business is to create a Facebook page. Facebook keeps page administrator and business information separate, so you won’t need to worry about mixing your personal Facebook information with that of your business in order to maintain your page. When filling out your business’ profile, include as much information as possible. Adding extra details, such as your company website, an avatar for your Facebook page, and photos of your business or products, will help to flesh out your page and make it more visually appealing.

Maintaining Your Page

Once you have created a Facebook page for your business, it’s important to maintain it. You won’t attract new fans or future customers to your page if it is out of date. Update your page regularly—two to three times a week is often sufficient—with new information, events, links, or photos. Creating relationships with other businesses on Facebook can also provide you with additional content when updating your page. Because Facebook allows users to ask questions, you should also plan to dedicate time to answering customer questions in addition to making regular updates. Using Facebook to interact in real time with your customers is a great way to show that you care about their opinions and concerns.

Are you ready to bring your business into the digital age? Anchor Wave offers a variety of web marketing solutions, including web design, reputation management, and social media maintenance. Visit our website or call (480) 331-8920 in Phoenix or (520) 622-3731 in Tucson to discuss your business’ needs today.

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