Establishing and maintaining an online presence is an important component of your overall marketing strategy. An effective website and widespread social network will make your business easy to find when interested consumers search for you on the web. Keep reading to discover a few key tips that will help you build a successful online presence that will benefit your business.
Build an Effective Website
Your online presence begins with your website. An effective website will allow new customers to learn about your business to increase your sales. Additionally, building an effective website will improve your Google search ranking results to make it easier for those searching for your products or services to find you. Make sure to include your business name and contact information prominently on your site—this will benefit your visitors as well as your Google search rankings. Additionally, make sure your website is easy to navigate with a clear menu. If you want to highlight certain services or products, make them obvious and simple to find.
Link Across Social Media
One of the best ways to build up your online presence is to link across your social media sites. Include buttons for your Facebook page, Twitter account, and LinkedIn profile on your business website. You can also provide links to these services in online ads or email marketing information. By providing obvious and easy links to these sites, you’ll garner a larger audience and increase your visibility on the web. Don’t forget to link back to your main website as part of your social media profile; additionally, every time you make a post or tweet, include links to relevant areas of your main website.
Building a positive online presence can increase your visibility and improve your sales. Anchor Wave is pleased to offer an array of professional web marketing services and solutions to make the most of your website, social media network, and more. Please visit our website to learn more about us or call (480) 331-8920 in Phoenix and (520) 622-3731 in Tucson to speak with a staff member.
