Why You Should Consider Email Marketing

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Web marketing comes in many forms, from creating and maintaining websites and social media pages to utilizing online communications such as email. Email marketing can be a powerful tool that allows your business to reach out to new and existing customers alike on a regular basis. This tried-and-true marketing method remains an effective complement to your evolving web marketing strategy.

High Response Rate

Emails, just like paper documents, always have the potential to be disposed of before they are read. However, despite this fact, consumer responses to email marketing messages remain similar to or even better than consumer responses generated by online advertising. Based on recent studies, email marketing can generate more traffic for your website than other forms of advertising—and in many cases, the former is a much more cost-effective means of reaching consumers.

Ease of Access

The way in which consumers view and use marketing emails is another important factor in understanding why this method is so effective. Thanks to the ease with which consumers can access personal email on the go, marketing emails are a convenient way for them to view current promotions and utilize online coupons. Thus, making this information accessible via email can drive more traffic directly to your business.

Convenience

In addition to ease of access, many consumers prefer emails over other forms of contact for convenience reasons. While they may feel that texts, tweets, and other forms of marketing are overbearing or even annoying, emails remain a professional and unobtrusive way to distribute information. Unlike text messages, emails are free to receive and can be accessed at the user’s discretion, which makes them much more convenient and appealing.

Anchor Wave is here to help you develop an effective web marketing plan. Our services include search engine optimization, mobile site development, and email marketing services, allowing you to take advantage of a wide range of marketing options. Take a look through our website, check out our blog, or call (520) 622-3731 in Tucson and (480) 331-8920 in Phoenix to get started on your web marketing strategy today!

 

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