Tips, News & Advice
Your business website needs to provide, at minimum, your address, contact phone number, and email. Beyond the bare bones information, however, a website optimized for web marketing and sales may make use of forms for a variety of purposes. If you wish to quickly and easily create forms for you company’s web page, you can [...]
In today’s fast-paced environment of rapid Google searches, consumers have very little patience for poorly designed websites. When searching for a product or service, customers are often in a hurry, and if they can’t quickly find the information they need about your business, they won’t hesitate to hit the Back button on their browser and [...]
In the second decade of the 21st century, savvy small business owners know that the quickest and most efficient way to expand their customer base is by building a good website. When potential clients search for a business that provides a service or product they need, they simply type a few key words into Google. [...]
In today’s digital age, a business is often seen as being only as good as its website. That’s why it’s crucial to ensure that your website is always up-to-date to reflect changes at your company. Here are three reasons why some businesses may not update their websites as often as they should: No Time To [...]
Top Google search rankings are every business owner’s dream come true—an assurance that the company is visible to potentially millions of people around the world. However, it should be noted that Google’s SEO criteria can be misleading at times, making businesses seem more popular than they actually are. Here is a look at how to [...]
It’s hard to resist the allure of a giant computer monitor to help you work more efficiently. However, many people who have made this investment are shocked to find that their websites appear on their larger displays at the same size they do on smaller screens. Read on for an overview of why this happens [...]
For the past few years, social media has been in the limelight. Every online marketer is talking about engagement, virality, sharing, and connectivity. Yet with all of the buzz around social media marketing, businesses are in danger of overlooking a fundamental and proven marketing tactic: email. Email is like the staid older sister of social [...]
Technically, a Call to Action (CTA) is the button, link, or text on your website that encourages users to complete a certain behavior. Some examples of website CTAs might be “Get Started,” “Contact Us,” “Sign Up Today,” or “Download a Free Trial.” Featuring your phone number or email address on a home page can also [...]
“It was a dark and stormy night…” This famous phrase was originally penned by Edward George Bulwer-Lytton as the first line of his 1830 novel, Paul Clifford. In its entirety, this sentence spans 68 unnecessary words. This line has since spawned a contest where writers submit the first sentence of what they believe could be [...]
As a small business owner, you must pay attention to your business’ appearance in order to attract new customers. A clean, attractive commercial space, or the size and condition of your sign are two indicators that show customers that your organization is professional and high quality. But what does your current website design say about [...]
