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Is Your Site Responsive?

Is Your Site Responsive?

Websites provide the perfect connection between businesses and their consumers. These online brochures provide businesses with a platform to discuss products and services and reach out to potential new customers. But if your website is not responsive, it may be pushing those potential new customers away instead of drawing them in. Read on to discover […]

How to Identify the Top-Performing Pages on Your Website

How to Identify the Top-Performing Pages on Your Website

Your company website should inspire each visitor to explore your services or products, not click the back button. By monitoring user behavior on your website, you can pinpoint exactly what’s working, why, and how to improve your web design. Google Analytics allows you to analyze and leverage the following metrics about your top-performing pages. Pageviews […]

Tips for Identifying Your Target Audience

Tips for Identifying Your Target Audience

When you launch an email marketing campaign or pay-per-click ads, you want to tailor your efforts to reach the people most likely to buy your products or services: your target audience. Casting too wide a net will only waste marketing resources. In order to clearly define your expected customer base, use the following tips. Identify […]

Three Tips for a Better Business Homepage Design

Three Tips for a Better Business Homepage Design

The website homepage is the new business card. Just like a business card, your homepage needs to be eye-catching and to the point in order to make a positive first impression. When you work with professional web designers, they will help you implement the following tips for building a better homepage. Keep It Simple Don’t […]

Information Security: It’s More Important Than Ever

Information Security: It’s More Important Than Ever

The digitizing of business has made many things easier, but it also has ushered in a fair share of new concerns. Information security is one of the most significant risks facing companies today, and the importance of having a strong security system gets greater every day. If your company doesn’t have a sound information security […]

Five Web Design Practices that You Need to Stop Using

Five Web Design Practices that You Need to Stop Using

Is your web design letting your business down? A poorly-designed website may lead to unsatisfying customer experiences and reflect your business poorly to potential new clients. Does your web design contain any of these cardinal sins? Avoid these five website missteps: Bad Color Contrasts You and your web designer may have stunning, high-definition monitors that […]

What Do Your Customers Want From Your Company Website?

What Do Your Customers Want From Your Company Website?

When you build a company website, it is important to focus on building a positive customer experience. Visitors to your website will likely have an intention or purpose for visiting. Maybe they have a question, want to contact you, are researching a future purchase, or contemplating how and when to visit your location. No matter […]

How To Know If You Should Refresh Your Business Website Design

How To Know If You Should Refresh Your Business Website Design

Web design is not a static industry. Web design best practices change frequently as new devices, programming languages, and SEO trends emerge. It is not uncommon for a business to update its website design or functionality every three to five years. Here are a few guidelines to determine if your business website design needs to […]

Web Design Tips for Reaching Mobile and Tablet Viewers

Web Design Tips for Reaching Mobile and Tablet Viewers

Computers, smart phones, tablets—consumers use all of these devices to stay connected to the Internet. Many of today’s consumers look for products and services on their favorite mobile devices, making it important for companies to create websites that work well on all of these platforms. Make Links Easy to Click One of the biggest differences […]

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