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Why You Should Consider Email Marketing

Why You Should Consider Email Marketing

Web marketing comes in many forms, from creating and maintaining websites and social media pages to utilizing online communications such as email. Email marketing can be a powerful tool that allows your business to reach out to new and existing customers alike on a regular basis. This tried-and-true marketing method remains an effective complement to […]

What Google Pigeon Means for Businesses

What Google Pigeon Means for Businesses

Google Pigeon is a search algorithm update applied by Google in July of 2014. This update is designed to return more accurate local search results, which can in turn affect a business’ website referral frequency on Google. Learning what this update means for your business can help you to maintain higher visibility on the web. […]

Web Design Mistakes to Avoid

Web Design Mistakes to Avoid

The design of your website can have a dramatic impact on its usability and appeal. A business website that does not meet consumers’ needs or is difficult to navigate will hurt rather than help your web marketing strategy. If you are looking to create or redesign your business website for better impact, contact Anchor Wave […]

Secrets of Driving Traffic to Your Site

Secrets of Driving Traffic to Your Site

Websites allow your business to provide consumers with up-to-date information and real-time communication about your services or products. However, a website is only useful if your customers visit it regularly. Thus, driving traffic to your website should be one of your major web marketing goals. Host a Forum An online forum is a place where […]

Facebook for Your Business: The Basics

Facebook for Your Business: The Basics

In today’s social media-savvy market, creating and maintaining a Facebook page for your business can expose your products and services to millions of potential customers. Understanding how to use this valuable resource properly can help to bring in more business while maintaining your image among current customers. The key to utilizing your business’ Facebook page […]

Essential Tips for Building an Online Presence

Essential Tips for Building an Online Presence

Establishing and maintaining an online presence is an important component of your overall marketing strategy. An effective website and widespread social network will make your business easy to find when interested consumers search for you on the web. Keep reading to discover a few key tips that will help you build a successful online presence […]

Signs Your Business Needs a Website Upgrade

Signs Your Business Needs a Website Upgrade

Maintaining a business website has become an important—and often necessary—aspect of marketing in the 21st century. As internet usage continues to increase, a relevant and up-to-date website is one of the most effective and far-reaching ways you will interact with current and future customers. Keeping your website up to date is essential to ensure it […]

The Principles of Effective Website Design

The Principles of Effective Website Design

When was the last time you looked at your company website? If it has been a while, your website may be utilizing outdated designs that make it unappealing to potential new customers. Principles of effective website design include: Attractiveness Your website serves as a visual representation of your company. Creating an attractive image is essential […]

Web Design 101 for Small Business Owners

Web Design 101 for Small Business Owners

If your business does not have a website, you are missing out! Today’s businesses need more than just websites to bring in new customers; they need attractive websites that are updated regularly in order to appeal to the most visitors. Find out why web design is so important for your small business: Why is Redesign […]

How User-Friendly Is Your Business Website?

How User-Friendly Is Your Business Website?

Your website says a lot about your business. Many of today’s customers rely on Internet searches to help them learn about businesses that provide the products and services they need. Creating a user-friendly website will build a stronger online reputation that draws in more customers. Look for these user-friendly elements in your web design: Content […]

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