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Google Analytic Basics for Small Businesses

Google Analytic Basics for Small Businesses

At first glance, Google Analytics may seem overwhelming. However, the information you can glean is invaluable for your small business. Few tools give you such a detailed and relevant look at your customer base and what your customers are responding to. The information you get through Google Analytics can help you develop a more precise […]

Where Is Local Search Headed in 2014?

Where Is Local Search Headed in 2014?

The world of search is becoming more and more localized. Today, users don’t just type a phrase into Google and expect to get international results. Instead, we are more likely searching within a mapping application on our phones to find business listings nearby. Or, we have a smart web browser that knows our location and […]

Understanding Google Average Rankings

Understanding Google Average Rankings

The Google Average Position ranking system attempts to offer a solution to the phenomenon of website rankings possibly differing for two people, even if the two people are searching for the same term. In the past, Google didn’t provide this data, forcing us to depend on unreliable scraped rankings. The Google Average Position Ranking takes […]

Is Your Business Making These 3 SEO Mistakes?

Is Your Business Making These 3 SEO Mistakes?

Search engine optimization, or SEO, is a key component for any online marketing strategy. In recent years, SEO best practices have evolved dramatically, as search engines like Google, Bing, and Yahoo update their search formulas. Below are a few common SEO mistakes that we see small businesses making. These mistakes can negatively impact search engine […]

How Do Search Engine Crawlers Work, and Why Should You Care?

How Do Search Engine Crawlers Work, and Why Should You Care?

There are three major search engines in the U.S.: Google, Bing, and Yahoo. These engines are built to catalog online information and quickly answer search queries. For example, if you search, “How do I get a coffee stain out,” then you expect a search results page to appear within seconds containing links to articles and […]

How Google’s Hummingbird Update May Impact Online Marketing

How Google’s Hummingbird Update May Impact Online Marketing

In August, Google rolled out an entirely new search algorithm called Hummingbird. While the search giant has released big algorithm updates before, such as Caffeine, Panda, and Penguin, Humming bird is a whole new algorithm altogether. This is the biggest search change that Google has made since 2001! Here’s what your business needs to know […]

Understanding Google Average Position

Understanding Google Average Position

Do an Internet search for your company’s main products and services to see where you fall on the results page. The results you see will likely be different from the results another user sees due to Google Average Position. See how the Google Average Position analyzes search engine optimization efforts: Why Do Companies Care About […]

The SEO and Brand Benefits of Guest Posting

The SEO and Brand Benefits of Guest Posting

Maintaining a blog can help businesses reach out to clients and make lasting impressions. But your business’ blog is not the only place where you can reach out to current clients and new ones! Writing pieces for other business blogs, a process known as guest posting, is a great way to connect with both businesses […]

Using Landing Pages to Increase Online Conversions

Using Landing Pages to Increase Online Conversions

In a recent blog post, we discussed three keys for understanding online conversions. To learn more about calculating your online conversion rate, visit this post. To summarize, online conversions occur when website visitor takes a certain desired action. This action could be adding something to a shopping cart, signing up for an email list, using […]

How Google Carousel Will Impact Local SEO

How Google Carousel Will Impact Local SEO

When Google makes a change to its search engine functionality, businesses and marketers pay attention. That’s because Google currently dominates about 66 percent of all searches, while other engines like Bing and Yahoo! have much smaller market share. What is Google Carousel? As part of its wide-sweeping Knowledge Graph project, Google recently rolled out an […]

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