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Secrets of Driving Traffic to Your Site

Secrets of Driving Traffic to Your Site

Websites allow your business to provide consumers with up-to-date information and real-time communication about your services or products. However, a website is only useful if your customers visit it regularly. Thus, driving traffic to your website should be one of your major web marketing goals. Host a Forum An online forum is a place where […]

What Is An AdWords Quality Score and Why Is It Important?

What Is An AdWords Quality Score and Why Is It Important?

We all turn to Google to help us find information. Customers also turn to Google when they are looking for products and services but do not know which company to choose. Google relies on AdWords to offer relevant advertisements for each user’s search. Knowing about AdWords and your quality score can help you make the […]

Extreme Link-Building: Three Incredible Stories

Extreme Link-Building: Three Incredible Stories

Every company wants to build links back to their website, and every company wants to be noticed. An incredible number of companies have sprung up to do that very thing for their clients, but some of the most remarkable increases in online visibility have come from some of the most outrageous, unexpected places- quite outside […]

Why Google’s Algorithm Matters

Why Google’s Algorithm Matters

Is your small business aware of Google’s algorithm? If you are creating online content, it is important to know what the algorithm is and what it means. This knowledge will help your business get a higher ranking on search results, introducing your products and services to a variety of potential new customers. What is Google’s […]

Google Analytic Basics for Small Businesses

Google Analytic Basics for Small Businesses

At first glance, Google Analytics may seem overwhelming. However, the information you can glean is invaluable for your small business. Few tools give you such a detailed and relevant look at your customer base and what your customers are responding to. The information you get through Google Analytics can help you develop a more precise […]

Where Is Local Search Headed in 2014?

Where Is Local Search Headed in 2014?

The world of search is becoming more and more localized. Today, users don’t just type a phrase into Google and expect to get international results. Instead, we are more likely searching within a mapping application on our phones to find business listings nearby. Or, we have a smart web browser that knows our location and […]

Understanding Google Average Rankings

Understanding Google Average Rankings

The Google Average Position ranking system attempts to offer a solution to the phenomenon of website rankings possibly differing for two people, even if the two people are searching for the same term. In the past, Google didn’t provide this data, forcing us to depend on unreliable scraped rankings. The Google Average Position Ranking takes […]

Is Your Business Making These 3 SEO Mistakes?

Is Your Business Making These 3 SEO Mistakes?

Search engine optimization, or SEO, is a key component for any online marketing strategy. In recent years, SEO best practices have evolved dramatically, as search engines like Google, Bing, and Yahoo update their search formulas. Below are a few common SEO mistakes that we see small businesses making. These mistakes can negatively impact search engine […]

How Do Search Engine Crawlers Work, and Why Should You Care?

How Do Search Engine Crawlers Work, and Why Should You Care?

There are three major search engines in the U.S.: Google, Bing, and Yahoo. These engines are built to catalog online information and quickly answer search queries. For example, if you search, “How do I get a coffee stain out,” then you expect a search results page to appear within seconds containing links to articles and […]

How Google’s Hummingbird Update May Impact Online Marketing

How Google’s Hummingbird Update May Impact Online Marketing

In August, Google rolled out an entirely new search algorithm called Hummingbird. While the search giant has released big algorithm updates before, such as Caffeine, Panda, and Penguin, Humming bird is a whole new algorithm altogether. This is the biggest search change that Google has made since 2001! Here’s what your business needs to know […]

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