Email marketing is a great method for cross-selling or up-selling to existing customers. Cross-selling means getting customers to buy accessories related to their original purchase, while up-selling means getting them to invest in a higher tier product or upgrade.

Below are five steps for businesses to get started with cross-selling and up-selling using email:

1.… Read the rest

When a customer wants to learn more about a product, service, or company, the first thing they will do is visit the website.  It takes only a few seconds (minutes if you have a really compelling website) for that visitor to get a first impression and potentially make a purchase decision.

It is therefore vital… Read the rest

4 Tips for Using  Business Testimonials

Customer testimonials truly stand the test of time. For decades, marketers have used customer recommendations to advertise businesses in print ads, direct mail, and television commercials. Now, testimonials can be used by online marketers in e-mails, web design, and of course, on social media sites. Here are what… Read the rest

Good website design should lend an air of credibility to a business. A well-designed website is much like the reception area of an office. If a customer enters a reception area and sees a half-dead plant, tacky clown paintings on the wall, and an empty receptionist desk, then they will probably turn around and walk… Read the rest

A good advertisement or a well-placed link will draw lots of traffic to your website’s landing page. At this point, your goal is to hold the attention of as many visitors as possible, drawing them to the other sections of your website. A great Web designer will create a landing page that will direct… Read the rest