Tips, News & Advice

Why Having a Mobile-Friendly Site is a Must


Since the development of smartphones and mobile tablets, the computer has become only one of many possible ways to access the web. Mobile-friendly websites have been increasing in number exponentially over the past few years as more users gain access to mobile platforms. As this form of web browsing continues to rise in popularity, it’s […]

How to Use Twitter to Promote Your Business


Since its creation in 2006, Twitter has become one of the most popular social networking sites in the world. Through the use of 140-character or less “tweets,” both individuals and businesses can share information, promote special events, and make personal connections. As a business, you can use Twitter to create a follower base and promote […]

Have You Made These Social Media Mistakes?


Social media sites provide a valuable way for you to interact with customers and create meaningful connections. However, there are a few common mistakes businesses often make, regardless of whether they are new to social media or experienced with this communication platform. Even if you have made social media mistakes in the past, taking action […]

Choosing a Domain Name


Your business’s website is essentially the online “face” you present to those who want to learn about and interact with your company. However, your website’s design is only one factor in its ultimate success or failure. The right choice of domain name is another key element of developing the most appealing website for your business’ […]

What Is Facebook Graph Search?


As of June 2014, there are more than 1.32 billion active users on Facebook and nearly 830 million people log onto the site daily. This versatile and widespread social network provides amazing opportunities for businesses to increase website traffic, improve their client base, and interact directly with consumers. Facebook’s Graph Search is a semantic search […]

Why You Should Consider Email Marketing


Web marketing comes in many forms, from creating and maintaining websites and social media pages to utilizing online communications such as email. Email marketing can be a powerful tool that allows your business to reach out to new and existing customers alike on a regular basis. This tried-and-true marketing method remains an effective complement to […]

LeSean McCoy, DiGiorno, and the Unforgiving Power of Social Media Backfires

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Eagles running back LeSean McCoy is an NFL superstar who led the league in rushing yards last season. However, he recently became famous for quite another reason: he left his server a 20 cent tip at a Philadelphia burger restaurant. If you have heard about it, the only reason you did is because the company […]

What Google Pigeon Means for Businesses


Google Pigeon is a search algorithm update applied by Google in July of 2014. This update is designed to return more accurate local search results, which can in turn affect a business’ website referral frequency on Google. Learning what this update means for your business can help you to maintain higher visibility on the web. […]

Web Design Mistakes to Avoid


The design of your website can have a dramatic impact on its usability and appeal. A business website that does not meet consumers’ needs or is difficult to navigate will hurt rather than help your web marketing strategy. If you are looking to create or redesign your business website for better impact, contact Anchor Wave […]

Secrets of Driving Traffic to Your Site


Websites allow your business to provide consumers with up-to-date information and real-time communication about your services or products. However, a website is only useful if your customers visit it regularly. Thus, driving traffic to your website should be one of your major web marketing goals. Host a Forum An online forum is a place where […]

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