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LeSean McCoy, DiGiorno, and the Unforgiving Power of Social Media Backfires

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Eagles running back LeSean McCoy is an NFL superstar who led the league in rushing yards last season. However, he recently became famous for quite another reason: he left his server a 20 cent tip at a Philadelphia burger restaurant. If you have heard about it, the only reason you did is because the company […]

Why You Should Consider Email Marketing

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Web marketing comes in many forms, from creating and maintaining websites and social media pages to utilizing online communications such as email. Email marketing can be a powerful tool that allows your business to reach out to new and existing customers alike on a regular basis. This tried-and-true marketing method remains an effective complement to […]

What Google Pigeon Means for Businesses

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Google Pigeon is a search algorithm update applied by Google in July of 2014. This update is designed to return more accurate local search results, which can in turn affect a business’ website referral frequency on Google. Learning what this update means for your business can help you to maintain higher visibility on the web. […]

Web Design Mistakes to Avoid

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The design of your website can have a dramatic impact on its usability and appeal. A business website that does not meet consumers’ needs or is difficult to navigate will hurt rather than help your web marketing strategy. If you are looking to create or redesign your business website for better impact, contact Anchor Wave […]

Secrets of Driving Traffic to Your Site

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Websites allow your business to provide consumers with up-to-date information and real-time communication about your services or products. However, a website is only useful if your customers visit it regularly. Thus, driving traffic to your website should be one of your major web marketing goals. Host a Forum An online forum is a place where […]

Facebook for Your Business: The Basics

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In today’s social media-savvy market, creating and maintaining a Facebook page for your business can expose your products and services to millions of potential customers. Understanding how to use this valuable resource properly can help to bring in more business while maintaining your image among current customers. The key to utilizing your business’ Facebook page […]

Essential Tips for Building an Online Presence

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Establishing and maintaining an online presence is an important component of your overall marketing strategy. An effective website and widespread social network will make your business easy to find when interested consumers search for you on the web. Keep reading to discover a few key tips that will help you build a successful online presence […]

Questions to Ask in Monitoring Your Company’s Online Reputation

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Maintaining a positive online reputation for your company can provide a dramatic boost in publicity and sales. However, your online reputation can be affected by many factors. While you cannot always control every aspect of your online reputation, monitoring what others have to say about your businesses and reacting appropriately will show your dedication to […]

What Is ‘Gamification’ in Social Media Marketing?

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The use of social media has become a widespread marketing technique that allows businesses to reach out to consumers on a real-time basis. “Gamification” is a term that refers to the use of social gaming concepts and techniques in other fields, including online marketing strategies. Learning how to use gamification in your own social media […]

Creative Ways for Engaging Your Online Customers

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Face-to-face interactions were once the only way for companies to engage customers. Today, thanks to the cultivation of new technology and online marketing techniques, there are many ways to engage online consumers as well. Using creative ways to interact with your online consumers ensures their continued interest and loyalty while building your own brand name. […]

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