Tips, News & Advice

Signs Your Business Needs a Website Upgrade

Portrait of a boy using laptop.

Maintaining a business website has become an important—and often necessary—aspect of marketing in the 21st century. As internet usage continues to increase, a relevant and up-to-date website is one of the most effective and far-reaching ways you will interact with current and future customers. Keeping your website up to date is essential to ensure it […]

Crafting an Effective Call to Action


A call to action is a statement typically placed at the end of written online content that offers additional direction to your readers. Your call to action may encourage those interested to sign up for your mailing list or newsletter, check out additional content on your website, or consider your company when they next need […]

Is Traditional Marketing Dead?

Retro TV Commercial

As increased connectivity via the internet changes the way consumers seek out products and services, new ways of marketing those services have begun to emerge. Numerous recent studies have found that many traditional methods of marketing have become less effective or even obsolete, changing the way businesses must interact with existing and new consumers alike. […]

Why the Future of Digital Marketing Lies in the User


Online marketing has become increasingly customized, targeting specific types of ads and product offers to certain users based on preferences and past history. Accurately targeting consumers with specific marketing requires knowledge of their habits. Thus, successful consumer-targeted digital marketing lies in tracking user statistics in order to deliver the most effective messages to each individual […]

Why Social Media Is Critical to Your SEO


Search engine optimization, or SEO, increases the number of visitors to your website by placing it highly in search engine rankings. Although SEO’s key strategy was once link building, today SEO hinges more critically upon the use of social media sites. Developing a strong presence among social media networks is the best way to increase […]

Social Media Marketing Trends That Dominate 2014


Social media has become an integral component of modern marketing campaigns. As new social networking platforms continue to emerge, it’s essential to stay abreast of the latest trends that could benefit your company. Keep reading to check out the dominant social media marketing trends of 2014 and learn more about how they could enhance your […]

Questions to Ask When Building Your Brand’s Online Presence


In today’s increasingly online society, building an online presence for your brand has become an essential component of a successful marketing campaign. Developing a widespread and approachable online presence for your brand allows you to reach a broad audience and connect with existing and potential customers. Examining a few key questions can help you cultivate […]

How Often Should Businesses Post on Social Media?


Maintaining a consistent presence via social media is an excellent way to reach new consumers and develop your relationship with existing customers. However, the frequency with which you post can have a significant impact on your business’s image and appeal. Finding the right posting frequency will keep consumers interested without overwhelming them with too much […]

A Look at Famous Internet Firsts


The internet is a fast-moving community where firsts are made and quickly surpassed. However, some of those firsts have become instrumental in creating the online environment enjoyed by all today. Check out this list of famous internet firsts to explore how history has shaped today’s social media-savvy world: The First Email The first email was […]

Why Social Media Interaction Is Key for Growing Your Business


Your customers use social media. Shouldn’t your business use it, too? Pages such as Facebook and Twitter can be used to interact with customers and build a stronger company. This guide covers some of the reasons why social media interaction is so important for today’s small businesses: Social Media Lets You Share Product Information Customers […]

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