We all turn to Google to help us find information. Customers also turn to Google when they are looking for products and services but do not know which company to choose. Google relies on AdWords to offer relevant advertisements for each user’s search. Knowing about AdWords and your quality score can help you make the most of this system:
What is AdWords?
If you have ever done a Google search, you have likely seen your fair share of AdWords. Google makes the majority of its money through this service that puts the most relevant advertisements directly in front of people doing searches. AdWords can appear at the very top, bottom, or side of the results of a Google search. These advertisements are typically highlighted with a background color, setting them apart from the other search results found on the page.
What is an AdWords Quality Score?
Google relies on a couple of different elements to help them determine which advertisements to use for different searches. Advertisers must place a maximum bid stating the highest amount they are willing to pay for this incomparable exposure. But this is just one factor that goes into Google’s decision. The other factor, that plays a larger role in the decision, is the advertiser’s quality score. This score grades the keywords and click through rate of your advertisements as well as your website’s landing page.
Why is it Important?
Your AdWords quality score determines how many customers get to see your advertisements. A good quality score can put your advertisements in front of your competitors, meaning more customers will see your website when doing searches for products or services that you offer. Maintaining a good quality score is essential for getting the most out of your advertisements and reaching out to the largest number of potential new customers.
Anchor Wave helps Arizona businesses figure out the best ways to use Google AdWords and other SEO devices. Tucson businesses can call us at (520) 622-3731 and Phoenix businesses can call us at (480) 331-8920 to start boosting their search results.
