6 Email Marketing Do's and Don'ts for Small Businesses
Has your small business tested into email marketing yet? Building a list of email subscribers and sending them timely updates and offers can help your company improve sales, especially around the upcoming back-to-school and holiday shopping seasons.
Email marketing is a low-cost way to keep your business and products on customer’s minds. Below are some simple do’s and don’ts for small businesses to get the most out of email campaigns:
Do: KISS. Keep it short and simple. Put the most important information in the top of the email, as most email programs will only show the top two inches of an email message in preview mode. Make your email easy to scan, so that even if someone reads the first two sentences they will get the main point.
Don’t: Underestimate the power of the top left corner. This is where most viewers will look first so put a logo, engaging image, call-to-action or an important piece of copy there.
Do: Give recipients viewing options. Recipients will have different email clients (AOL, Yahoo, Gmail, Hotmail) and personal preferences. Use an email marketing solution that allows you to simultaneously send HTML and plain text emails. In case the message doesn’t display properly, it also helps to have a link to “view the email in a new browser window.”
Don’t: Break CAN-SPAM Act rules. Did you know that according to the FTC’s CAN-SPAM Act email marketers must include an opt-out button and a physical address in their messages? Check out a full list of the rules here and be sure to comply or you could become blacklisted as a Spammer by major email providers.
Do: Make mobile viewers happy. Today’s leading email marketing providers will offer mobile-optimized email templates so that mobile users can more easily read your message. When creating a mobile-optimized email campaign be sure that links, response forms, and your email campaign landing page are all mobile-friendly.
Don’t: Write last minute subject lines. The email subject line may determine whether your email gets opened or deleted. Users take only a few seconds to decide if they will read or trash your message. Make the subject line interesting and relevant to increase open rates.
Does your Tucson small business need help with its email marketing strategy? Contact the online marketing and web design experts at Anchor Wave. We provide email marketing solutions that can help improve your online ROI. To learn more, visit us online or call (520) 622-3731.