If trends continue at their current rate, by 2013 more customers will be accessing the web from their mobile devices than from computers. Don’t get left in the dust – make sure your website is ready for mobile users. The following are four tips for tapping into the mobile web:
1. Optimize, Optimize, Optimize.
Phones do not load websites the same way that traditional computers do. You could have an absolutely beautiful site – but if it fails to load on an iPhone or Android device, then you may lose some customers. This is why mobile optimization is essential to every small business. A mobile-optimized website will ensure that important information and contact forms are visible to browsers using tablets and phones.
2. Look at Analytics
Do you know what devices visitors access your site from? If the answer is no, then install Google Analytics to track mobile visitor behavior. Google Analytics allows you to look at time-on-site and bounce rates to see which pages frustrate mobile users. The more you know about your mobile visitors, the better you can plan your mobile design.
3. Think BIG Buttons
The one distinguishing feature of mobile website design is thumb-friendly big buttons. When optimizing your site and its layout, you want a user to be able to easily find and click on the right part of the website. Keep the text on your mobile site to a minimum – and instead focus on mobile-friendly navigation, buttons, and essential contact information.
4. Mobile E-Commerce
If your business does any online sales, make sure that your shopping cart and e-commerce solutions are mobile friendly. This includes functionality such as browsing products, and the credit card checkout process. Work with your trusted web design firm to help build a mobile-friendly e-commerce site.
Mobile is the way of the future – and an optimized business website is essential to reaching a new wave of customers. If you’re a Tucson business looking to make the most out of the mobile web, contact the web developers at Anchor Wave. We can help take your business to the next level. Call us at (520) 622-3731 today!
