3 Features Every Business Website Should Consider
Business websites serve many purposes, including sales, marketing, social networking, and branding. The web design experts at Anchor Wave understand that building a website rich in content and supported with an SEO strategy, can elevate your business to new heights. Read on to discover three website features your Tucson business can benefit from.
- Google Analytics: Google Analytics offers a wealth of relevant information to website owners. Determine where your visitors are coming from, how they found your website, which keyword terms or phrases led them to you, and even uncover what browsers they’re using. Utilize this information to better target specific audiences, build quality content with relevant search terms, and learn if outside websites such as Facebook or Twitter are providing referrals. Rich in statistics, Google Analytics helps you to narrow your focus to find what really draws visitors to your website.
- Blog: Blogs open a new line of communication with customers and the general public. Use blogs to start a dialogue with prospective customers, communicate updates and information, share podcasts and videos, and increase your visibility. Strategically place relevant keywords and phrases in well-written content to improve your page rank and reach new customers. Blogs also allow businesses to continually build new pages for search engines to index. Lastly, a blog can showcase your knowledge and demonstrate your authority on the subject matter of your business’ core competency.
- E-Commerce: Short for electronic commerce, e-commerce enables businesses to sell products and services on the Internet. Businesses use e-commerce to reach customers around the globe, increase search engine visibility, and make life more convenient for customers. Instead of limiting your customer-base to a physical location, e-commerce places your store a few mouse clicks away. Let your customers shop at any time, from the comfort of their homes, to increase your profits and customer satisfaction.
Anchor Wave will professionally design a website that is easy to edit and maintain and accurately represents what your business stands for. Call us at (520) 622-3731 today to speak with a friendly representative regarding our proven web design services.