LinkedIn is a business networking social media platform that allows businesses and employees to interact for professional development. LinkedIn has over 100 million members, making it an indispensable resource for businesses looking to expand its web presence. Here are three ways in which LinkedIn can help your online marketing strategy:
1. Search Engine Optimization
Both Google and Bing search engines index LinkedIn pages, and both companies’ algorithms rate LinkedIn content highly because it is likely to be accurate and informative. As a result, your LinkedIn page is likely to appear in the top 10 results for web searches for your company’s name. To take advantage of the SEO benefits of LinkedIn, create a company page and encourage employees to update their profiles and participate in group discussions and industry Q&As.
2. Branding and Thought Leadership
Social networking sites like LinkedIn allow you to create an extension of your company brand beyond your regular website. If you’ve worked with a web design firm to create a successful website, then use the logo and keyword-infused web copy from your site on LinkedIn as well. Join industry groups and encourage key players at your company to share industry-related news and links from their LinkedIn profiles. This can help to establish your organization as a thought-leader in your particular niche.
3. LinkedIn Applications
LinkedIn’s many applications allow businesses to share information, gather useful market data, and establish closer links with customers. By using features such as LinkedIn polls, you can leverage other users’ insights to help guide your business strategy. Users can even integrate their LinkedIn profile with their Twitter account or blog platform to achieve greater reach and better unify their social media assets.
How can your business take advantage of LinkedIn and other social media sites? To learn more about marketing your business online, contact Tucson’s internet marketing experts at Anchor Wave. We can help you with web design, e-commerce, and other online marketing needs. Call us today at (520) 622-3731.
